Strategy Is Your Words - Book Introduction
It's time to focus on what matters in strategy: words.
What's up with all the English in American planning?
The English accent and the study of English literature are part of the lives of many account planners in America. Why?
This time I did a TEDx talk about men
Can a TEDx talk cure you?
How to make a presentation make a point
How do you turn your Information Monster into a Story Rainbow?
Your strategy portfolio has one critical job: Surprise!
A portfolio is not an excuse to gather together a bunch of stuff. It is an act of brinkmanship.
How to get better creative work from your agencies
It isn't easy for marketers to work with agencies. But these ten tips will help build a powerful relationship.
How to explain an idea: a mega post
What's an idea? What sorts of ideas are there? And how to explain them once you have them?
How to do account planning - a simple approach
Over 90,000 people have read this guide to account planning. It includes two drawings and 4,000 words. Simple, right?