Comments on: Whose idea is it anyway? http://www.markpollard.net/whose-idea-is-it-anyway/ By Mark Pollard Fri, 12 Mar 2010 09:01:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: lloydperry http://www.markpollard.net/whose-idea-is-it-anyway/comment-page-1/#comment-2487 lloydperry Tue, 08 Sep 2009 08:10:53 +0000 http://www.markpollard.net/?p=918#comment-2487 Great post Mark. Agencies and companies in general need to learn to start 'idea mining' their employees. They should also go one step further and seek out ideas from external sources - customers, suppliers, and randoms via competitions. The McDonalds case study is a great example of that. I know of a better one. The culture you describe in your post reminds me of a great quote: 'A committee is a cul-de-sac down which ideas are lured and then quietly strangled' Great post Mark. Agencies and companies in general need to learn to start 'idea mining' their employees. They should also go one step further and seek out ideas from external sources – customers, suppliers, and randoms via competitions. The McDonalds case study is a great example of that. I know of a better one. The culture you describe in your post reminds me of a great quote: 'A committee is a cul-de-sac down which ideas are lured and then quietly strangled'

]]> By: lloydperry http://www.markpollard.net/whose-idea-is-it-anyway/comment-page-1/#comment-2281 lloydperry Tue, 08 Sep 2009 01:10:53 +0000 http://www.markpollard.net/?p=918#comment-2281 Great post Mark. Agencies and companies in general need to learn to start 'idea mining' their employees. They should also go one step further and seek out ideas from external sources - customers, suppliers, and randoms via competitions. The McDonalds case study is a great example of that. I know of a better one. The culture you describe in your post reminds me of a great quote: 'A committee is a cul-de-sac down which ideas are lured and then quietly strangled' Great post Mark. Agencies and companies in general need to learn to start 'idea mining' their employees. They should also go one step further and seek out ideas from external sources – customers, suppliers, and randoms via competitions. The McDonalds case study is a great example of that. I know of a better one. The culture you describe in your post reminds me of a great quote: 'A committee is a cul-de-sac down which ideas are lured and then quietly strangled'

]]> By: markpollard http://www.markpollard.net/whose-idea-is-it-anyway/comment-page-1/#comment-2275 markpollard Wed, 02 Sep 2009 09:20:30 +0000 http://www.markpollard.net/?p=918#comment-2275 Hey Lauren. Yes, I agree that status (and too many people in a room; and holding meetings in boardrooms) often gets in the way of ideas... I think asking consumers for ideas is good but I always think of the often-used Henry Ford quote: 'If I'd asked people what they wanted I would have made a faster horse.' <br><br>You should get your boyfriend onto YouTube - mustn't be too many creative bus drivers vlogging on there? Hey Lauren. Yes, I agree that status (and too many people in a room; and holding meetings in boardrooms) often gets in the way of ideas… I think asking consumers for ideas is good but I always think of the often-used Henry Ford quote: 'If I'd asked people what they wanted I would have made a faster horse.'

You should get your boyfriend onto YouTube – mustn't be too many creative bus drivers vlogging on there?

]]> By: lscassar http://www.markpollard.net/whose-idea-is-it-anyway/comment-page-1/#comment-2274 lscassar Wed, 02 Sep 2009 01:34:02 +0000 http://www.markpollard.net/?p=918#comment-2274 I find this post really interesting. It is something that came to the fore for me on my recent trip to Cannes (funnily enough). If interested in my take on it check out my blog post here <a href="http://bit.ly/7c0PC" rel="nofollow">http://bit.ly/7c0PC</a> <br><br>We won Gold in Cannes but our idea was inspired by my boyfrined, a bus driver who has an amazing creative skill set (musically & artistically) that he doesn't use in his day job (unless you count his methods of retaliation on rude members of the public). In fact, when he says he's a busdriver most people recoil until they get sucked in by his incredibly charismatic personality and realise that he a source of amazing ideas and intelligence (I'm not one bit biased).<br><br>My point is that status too often gets in the way of the expression of good ideas and I agree, everyone has something different to bring to the table and without a united front from the people selling the idea, its brilliance will not be realised. So I would argue that we need to look further within agencies for those that can contribute but also more broadly outside of agencies to source ideas.... I mean how obvious; turn to the consumer for the idea.<br><br>I look forward to working with you on bringing this concept to life but I do think we're going to need a mighty big eraser to rub out the egos of MadMen yore.... (as I await a an influx of criticism for this comment). I find this post really interesting. It is something that came to the fore for me on my recent trip to Cannes (funnily enough). If interested in my take on it check out my blog post here http://bit.ly/7c0PC

We won Gold in Cannes but our idea was inspired by my boyfrined, a bus driver who has an amazing creative skill set (musically & artistically) that he doesn't use in his day job (unless you count his methods of retaliation on rude members of the public). In fact, when he says he's a busdriver most people recoil until they get sucked in by his incredibly charismatic personality and realise that he a source of amazing ideas and intelligence (I'm not one bit biased).

My point is that status too often gets in the way of the expression of good ideas and I agree, everyone has something different to bring to the table and without a united front from the people selling the idea, its brilliance will not be realised. So I would argue that we need to look further within agencies for those that can contribute but also more broadly outside of agencies to source ideas…. I mean how obvious; turn to the consumer for the idea.

I look forward to working with you on bringing this concept to life but I do think we're going to need a mighty big eraser to rub out the egos of MadMen yore…. (as I await a an influx of criticism for this comment).

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