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	<title>Comments on: How to sell 4.2 million burgers &#8211; a McDonald&#8217;s case study</title>
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	<link>http://www.markpollard.net/how-to-sell-4-2-million-burgers-a-mcdonalds-case-study/</link>
	<description>By Mark Pollard</description>
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		<title>By: Mark Pollard</title>
		<link>http://www.markpollard.net/how-to-sell-4-2-million-burgers-a-mcdonalds-case-study/comment-page-1/#comment-2473</link>
		<dc:creator>Mark Pollard</dc:creator>
		<pubDate>Wed, 25 Nov 2009 17:21:31 +0000</pubDate>
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		<description>Thanks, Lucio. Will try! Hope all&#039;s well with you.</description>
		<content:encoded><![CDATA[<p>Thanks, Lucio. Will try! Hope all&#39;s well with you.</p>
]]></content:encoded>
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		<title>By: Mark Pollard</title>
		<link>http://www.markpollard.net/how-to-sell-4-2-million-burgers-a-mcdonalds-case-study/comment-page-1/#comment-2474</link>
		<dc:creator>Mark Pollard</dc:creator>
		<pubDate>Wed, 25 Nov 2009 17:17:03 +0000</pubDate>
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		<description>Hey Scott. Agree. Short-term thinking is a real issue in so many businesses. A lot of Japanese and German companies have 10-30 year plans. Wonder how many Australian companies do?</description>
		<content:encoded><![CDATA[<p>Hey Scott. Agree. Short-term thinking is a real issue in so many businesses. A lot of Japanese and German companies have 10-30 year plans. Wonder how many Australian companies do?</p>
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		<title>By: Mark Pollard</title>
		<link>http://www.markpollard.net/how-to-sell-4-2-million-burgers-a-mcdonalds-case-study/comment-page-1/#comment-2475</link>
		<dc:creator>Mark Pollard</dc:creator>
		<pubDate>Wed, 25 Nov 2009 17:05:30 +0000</pubDate>
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		<description>Hey, Charles! Good question. Fortunately, I wasn&#039;t involved in that part but I believe someone - or a group of people - went through them. I sincerely do NOT believe it was a pre-ordained name - the winner was real. Dig your blog.</description>
		<content:encoded><![CDATA[<p>Hey, Charles! Good question. Fortunately, I wasn&#39;t involved in that part but I believe someone &#8211; or a group of people &#8211; went through them. I sincerely do NOT believe it was a pre-ordained name &#8211; the winner was real. Dig your blog.</p>
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		<title>By: markpollard</title>
		<link>http://www.markpollard.net/how-to-sell-4-2-million-burgers-a-mcdonalds-case-study/comment-page-1/#comment-2388</link>
		<dc:creator>markpollard</dc:creator>
		<pubDate>Wed, 25 Nov 2009 09:21:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.markpollard.net/?p=942#comment-2388</guid>
		<description>Thanks, Lucio. Will try! Hope all&#039;s well with you.</description>
		<content:encoded><![CDATA[<p>Thanks, Lucio. Will try! Hope all&#39;s well with you.</p>
]]></content:encoded>
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	<item>
		<title>By: markpollard</title>
		<link>http://www.markpollard.net/how-to-sell-4-2-million-burgers-a-mcdonalds-case-study/comment-page-1/#comment-2389</link>
		<dc:creator>markpollard</dc:creator>
		<pubDate>Wed, 25 Nov 2009 09:17:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.markpollard.net/?p=942#comment-2389</guid>
		<description>Hey Scott. Agree. Short-term thinking is a real issue in so many businesses. A lot of Japanese and German companies have 10-30 year plans. Wonder how many Australian companies do?</description>
		<content:encoded><![CDATA[<p>Hey Scott. Agree. Short-term thinking is a real issue in so many businesses. A lot of Japanese and German companies have 10-30 year plans. Wonder how many Australian companies do?</p>
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