Below is a presentation I put together recently for the Exhibition and Event Association of Australasia industry day. It covers a bit of personal philosophy about what social media is and the ‘secret’ behind it, a re-cap of some recent research that looks into the correlation between social commitment and financial performance plus some steps to making it happen.
A few things to keep in mind:
1. The how-to part of this is simple for a few reasons. I don’t belive you absolutely must have all the expensive tools to ‘do’ social media well; and most of the fancy-pants diagrams I’ve seen in the space aren’t actually useful and usable. What you do need is a great understanding of both your business and your audience.
2. I had 45 minutes – you could spend a few days on all the ins and outs, case studies, possible approaches and still be scratching the surface. I realise this is very high level – but hopefully practical.
3. Metrics – I mention in the presentation about focusing on one key metric. I don’t mean that you do this without tracking anything else. I do mean that this focus at the start of a project really helps sharpen discussion and strategy.
What do you think?
Have I missed anything – even at this high level? Have you applied this and found it working?
P.S. There are some photos of the presentation here.
Photo courtesy Radar DDB UK.
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