Comments on: How to become a strategic ‘pretty picture’ person

By: Dave Loneragan

Dave Loneragan — Tue, 16 Nov 2010 11:25:03 +0000

Fantastic article…really practical and helpful. I'm a student looking to learn more about strategy and planning so I found your blog (and delicious bookmarks) really valuable. Thanks!

By: davidwesson

davidwesson — Fri, 12 Mar 2010 09:01:45 +0000

yep a great article -definitely has made me look at my presentations in a much more customer centric way

By: Doug Sherrard

Doug Sherrard — Fri, 26 Feb 2010 05:23:12 +0000

Awesome post mate, thanks. Helps even a recruiter, gives me a better platform to interrogate planners.

By: wiucksch

wiucksch — Fri, 05 Feb 2010 19:11:07 +0000

Great post Mark, very useful. I reckon knowing the client's business and act based on it is a weak point in many agencies, perhaps not so much for planners, but for the agency as a whole… I guess my point is that getting juice out of creatives once you find what the strategy should be (based on the points you highlighted) is an arduous task (unless it's something that reinforces previous notions of what the client is all about). Any advice on that?

By: Mark Pollard

Mark Pollard — Fri, 05 Feb 2010 15:47:01 +0000

Hey Mark. Posted some thoughts on your blog. I think the challenge with what we do is not not get lost in the complex because it's so seductive and makes us feel smart. What we do is simple. Most people have unlearnt it.