Comments on: How IKEA games you: the real Gruen Transfer http://www.markpollard.net/how-ikea-games-you-the-real-gruen-transfer/ By Mark Pollard Tue, 17 Jan 2012 04:58:37 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Matt Dailey http://www.markpollard.net/how-ikea-games-you-the-real-gruen-transfer/comment-page-1/#comment-2762 Matt Dailey Mon, 08 Nov 2010 23:58:41 +0000 http://www.markpollard.net/?p=48#comment-2762 First of all Mark, I'm a recent addition to your visitors and just want to say...love it, thanks for sharing. On the Gruen Transfer principle, do you think that could transfer successfully to the digital space. I feel intuitively that when people are shopping online they are more likely to be put off by the confusion, as they are not physically there and not immersed in the experience. As with everything, I'm sure there are brands that this would work for, where the overall shopping experience is a key part of the consumer journey, that is appreciated. First of all Mark, I'm a recent addition to your visitors and just want to say…love it, thanks for sharing. On the Gruen Transfer principle, do you think that could transfer successfully to the digital space. I feel intuitively that when people are shopping online they are more likely to be put off by the confusion, as they are not physically there and not immersed in the experience. As with everything, I'm sure there are brands that this would work for, where the overall shopping experience is a key part of the consumer journey, that is appreciated.

]]> By: IKEA: E-Commerce still pending http://www.markpollard.net/how-ikea-games-you-the-real-gruen-transfer/comment-page-1/#comment-2707 IKEA: E-Commerce still pending Sun, 18 Jul 2010 21:42:00 +0000 http://www.markpollard.net/?p=48#comment-2707 [...] Mark Pollard’s - How IKEA games you: The Real Gruen Transfer [...] [...] Mark Pollard’s - How IKEA games you: The Real Gruen Transfer [...]

]]> By: Plugins to help you reach out to your community: Part I (#rabpday) | Come Together http://www.markpollard.net/how-ikea-games-you-the-real-gruen-transfer/comment-page-1/#comment-2270 Plugins to help you reach out to your community: Part I (#rabpday) | Come Together Wed, 12 Aug 2009 23:58:03 +0000 http://www.markpollard.net/?p=48#comment-2270 [...] How Ikea games you: the real Gruen Transfer, by Mark Pollard [...] [...] How Ikea games you: the real Gruen Transfer, by Mark Pollard [...]

]]> By: josh909 http://www.markpollard.net/how-ikea-games-you-the-real-gruen-transfer/comment-page-1/#comment-2490 josh909 Wed, 12 Aug 2009 15:51:26 +0000 http://www.markpollard.net/?p=48#comment-2490 What about literal games? I heard rumours not long ago that IKEA is set to run a promotion in which they have their own bastardised version of the Stig from 'Top Gear' however rather than racing cars, selected customers can race IKEA Stig to build a piece of IKEA furniture. Seriously. What about literal games? I heard rumours not long ago that IKEA is set to run a promotion in which they have their own bastardised version of the Stig from 'Top Gear' however rather than racing cars, selected customers can race IKEA Stig to build a piece of IKEA furniture. Seriously.

]]> By: philbon http://www.markpollard.net/how-ikea-games-you-the-real-gruen-transfer/comment-page-1/#comment-2489 philbon Wed, 12 Aug 2009 11:13:08 +0000 http://www.markpollard.net/?p=48#comment-2489 posting on the re-cycle, but thanks Mark some great observations. I believe there's another (and probably several beyond) way that creates a want to buy and that's the "dump-bin" approach to loose/extraneous/low-cost/never-used items that are on display, I believe this brings a whimsy or triviality to generally functional items (kitchen gadgets are a great one, throws of various strands). This plays into the need to maximize this insane trip ~ I cant get all that I want, but I want all that I can get, get out and not come back until someone moves again, lord willing. A prvious poster referred to this as a Luna park for grownups and there's validity to that ~ esp the numerous merchandisising and display vehicles used (very simple, but very different, bins, tables, tubes, racks ~ Ikea may use more unique tpyes (and shapes) of merchandising fixtures of any retailer in the market. Maybe more Legoland than Luna park, but similar vein. <br><br>Wanna see something really scary? When retail's answer to Jurassic park ~ Costco ~ opens on Sunday posting on the re-cycle, but thanks Mark some great observations. I believe there's another (and probably several beyond) way that creates a want to buy and that's the “dump-bin” approach to loose/extraneous/low-cost/never-used items that are on display, I believe this brings a whimsy or triviality to generally functional items (kitchen gadgets are a great one, throws of various strands). This plays into the need to maximize this insane trip ~ I cant get all that I want, but I want all that I can get, get out and not come back until someone moves again, lord willing. A prvious poster referred to this as a Luna park for grownups and there's validity to that ~ esp the numerous merchandisising and display vehicles used (very simple, but very different, bins, tables, tubes, racks ~ Ikea may use more unique tpyes (and shapes) of merchandising fixtures of any retailer in the market. Maybe more Legoland than Luna park, but similar vein.

Wanna see something really scary? When retail's answer to Jurassic park ~ Costco ~ opens on Sunday

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