Start. Now. No, not yet.

Hello, there.

My name’s Mark.

I make strategy. It’s hard to explain: information architecture, wire frames, SEO, e-CRM, email, social media stuff, brand strategy, positioning, creative briefs, channel plans, ideation… you know, that sort of stuff.

I’ve been online since 1996 and built my first website in 1997 when Netscape was a rockstar, IRC and ICQ were online socialising, and telcos made way too much money from my modem auto-dialling back in 20 times per day on a reaaally slow connection.

My first job was at Liquid Vision (in 1998) where I ran Levi’s online content portal. In 1999, I moved to one of Australia’s infamous dot-coms, K*Grind, as network editor. Since then, I’ve worked at places like Tribal DDB, Singleton Ogilvy & Mather, Massmedia Studios and Leo Burnett.

Things have been going well.

In November, I picked up a gold trophy from the Account Planning Group for my strategy for McDonald’s NameIt Burger (we invited Australia to name a burger and sold 4.2 million of them in 2 months) – NameIt Burger also took out the ADMA 2008 Grand Prix.

And, yesterday, I joined McCann Sydney as Sydney Strategy Director. I’m really excited about it. They’re a smart crew with grand ambition but also with the determination and practical ability to pull it off.

I’ve written for years but have focused mostly on putting my self-expression into my old radio show, various magazines and street press, as well as my own magazine, Stealth Magazine.

Finally, I’ve bitten the bullet and set up my own blog (here). I’m currently working on the full version. The posts will start when it’s live (hopefully in February). The focus:

Action-oriented blogging about online marketing, brand strategy,
social media marketing and smart thinking.

You can read these 3 guest posts to get a feel for what to expect:

• An incredibly cynical take on 10 blogging strategies Julian Cole uses on you
• 9 trends to look for in 2009
• 7 things hip hop taught me about community

If you like them, subscribe to my RSS feed. I promise you ultimate happiness and infinite wealth – but not simultaneously. You must choose.

Thank you. You’ll be hearing from me soon. A lot.
Mark

PS If you’re in Sydney on Thursday 22nd January, come down to Ignite Sydney. I’m going to try to entertain you for 5 minutes with no more than 20 PowerPoint slides. Eek!

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