I just presented the presso below to the Australian Direct Marketing Association digital class (#adma09). It was a great opportunity to pull some of my random thinking together.
Thank you to the friends who answered my questions: ‘how would you define social media?’ via Twitter and ‘tell me 3 things you’ve learnt about it’. Many of their answers are in the presentation (which makes more sense with some talking), and thanks to Mike Zeederburg (Profero) and Ben Cooper (The Population) for the invitation.
If you’d like me to present this or any other presentation at an event, drop me a line (markboogie @ gmail.com – remove the spaces).
I asked the class to write down their definition of ’social media’ at the start of the session. Here are some answers:
“Voyeurism at its best, but with a practical use: connecting people and topics you are interested in, from places that suit you.”
“Social media is the process of people communicating with each other using public media.”
“Social media is a platform for sharing ideas, thoughts, content. It enables interaction with others and can be instant.”
“The biggest marketing database the world has ever seen” – Mike Gerber
“Social media is just like any other media – only uniquely and rapidly distributed through social networks with the ability to immediately and easily contribute.”
“Social media is a medium that allows people to link together: sharing ideas and forging strategic partnerships – personal and professional.”
Photo courtesy otherthings.
Looking for more presentations? Try:
- Online communities (aka 7 things hip hop taught me about community)
- Twitter. WTF? (ideas about Twitter for personal use)
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