Comments on: Content lessons from leading aggregator, Wotnews http://www.markpollard.net/content-lessons-from-wotnews/ By Mark Pollard Mon, 06 Sep 2010 18:07:43 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Michael Robinson http://www.markpollard.net/content-lessons-from-wotnews/comment-page-1/#comment-490 Michael Robinson Wed, 18 Feb 2009 21:20:20 +0000 http://www.markpollard.net/?p=322#comment-490 Wow!..Wotnews, makes Google Alerts look boring! Wow!..Wotnews, makes Google Alerts look boring!

]]> By: Nick Crocker http://www.markpollard.net/content-lessons-from-wotnews/comment-page-1/#comment-488 Nick Crocker Tue, 17 Feb 2009 23:59:30 +0000 http://www.markpollard.net/?p=322#comment-488 Great post as always Mark. Wotnews are a great company and this kind of insight is really valuable for anyone producing content online. Great post as always Mark. Wotnews are a great company and this kind of insight is really valuable for anyone producing content online.

]]> By: joshlee86 http://www.markpollard.net/content-lessons-from-wotnews/comment-page-1/#comment-487 joshlee86 Tue, 17 Feb 2009 13:51:26 +0000 http://www.markpollard.net/?p=322#comment-487 I have to agree with point 7 - Google's Universal Search capabilities mean that PDF's are also crawled. In fact i've seen pdf files come up ranking first and once even found Google indexing links coming from a pdf file (not sure if this is still the case though). From an SEO perspective it just doesn't make sense to put users through the extra work of opening a pdf file in their browser. Just have your PR releases in plain html format and <strong>with static URLs</strong>. That way people who are talking about your brand can link back to that specific article. Not only this but having your PR release in html format means you can add analytics to accurately measure your PR efforts (instead of the usual BS guesswork). I have to agree with point 7 – Google’s Universal Search capabilities mean that PDF’s are also crawled. In fact i’ve seen pdf files come up ranking first and once even found Google indexing links coming from a pdf file (not sure if this is still the case though).

From an SEO perspective it just doesn’t make sense to put users through the extra work of opening a pdf file in their browser. Just have your PR releases in plain html format and with static URLs. That way people who are talking about your brand can link back to that specific article. Not only this but having your PR release in html format means you can add analytics to accurately measure your PR efforts (instead of the usual BS guesswork).

]]> By: NakedBearMedia - Sean Smith http://www.markpollard.net/content-lessons-from-wotnews/comment-page-1/#comment-486 NakedBearMedia - Sean Smith Tue, 17 Feb 2009 12:50:53 +0000 http://www.markpollard.net/?p=322#comment-486 Some great insights, which have relevance to all manner of online (& offline) communications if you expand the context. I liken the importance of headlines, keywords, context etc to the old magazine business saying "You live and die by your covers". Same principles, different media. Some great insights, which have relevance to all manner of online (& offline) communications if you expand the context. I liken the importance of headlines, keywords, context etc to the old magazine business saying “You live and die by your covers”. Same principles, different media.

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