These are some of the principles I find myself coming back to time and time again. I’m trying to apply them to how I ‘be’ at work and how the brands I work with ‘be’ with their ‘customers’ (awkward word). There are many others but I find these 7 (that I’ve picked from the universe – no claims of originating any of them!) have stuck. Ooooh, gooo-ey.
1. Evidence-based strategy: insight and data speak volumes
2. Be useful: make a difference by making a difference
3. Be usable: help people achieve their goals
4. Be unique: blending in will get you nowhere
5. Listen and respond: 2 ears, 1 mouth
6. Test and learn: continuous improvement rules
7. Learn by doing: make stuff
What are yours?
Photo by Chris Runoff
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