About Mark Pollard

Greetings and thanks for checking out my writenings.

What’s this all about?
I launched this blog in late January 2009 because I was sick of not writing stuff. I used to write a lot – maybe 2,000 words a week for magazines like 3D World and Inpress and my own baby Stealth Magazine (this little interview I did with Flavor Flav even made its way into Vice Magazine – the original one in Canada – some time in 1999). And then I took a break and buried myself in my work world.

You can probably blame young Julian Cole for my re-emergence – I think his role in my life now is to keep me on my toes.

I write about being alive as well as strategy. It’s pretty simple really. I do it because I want to change the world and make it more people-friendly. Corny? Yeah. But I’m cool with that.

Where I work and what I do
I’m the Strategy Director at McCann Sydney (the lovechild of McCann Erickson and MRM Worldwide). I do brand and digital planning for clients like Xbox, Mastercard, ALP, Kleenex, Melbourne Central, and a whole lot more (my LinkedIn profile).

Some accolades and activities that I’m proud of
- Won Gold at the Account Planning Group Creative Planning Awards in 2008 for the McDonald’s NameIt Burger strategy
- Listed in Sydney’s Top 100 Creative Catalysts 2009
- Listed in Adnews Top 40 under 40 2009
- On the Account Planning Group committee
- On the ad:tech Social Media Council
- Published The Perfect Gift for a Man book with Gavin Heaton and many others to raise money for Inspire 2009

Happy to speak at your event
I’ve spoken at Ad:tech, ADMA’s digital marketing course, ADMA Forum, Ignite, the Marketing 2.0 conference, the NSW Knowledge Management Forum, universities and a bunch of other events. If there’s anything on this website that you’d like me to talk to an audience about, all you need to do is ask.

If you want something that’s ready and packaged, I give you:
- Social media (aka Don’t use social media)
- Twitter. WTF? (a story about Twitter for personal use)
- Online communities (aka 7 things hip hop taught me about community)

My email address
markboogie [@] gmail.com.Yes, you’ll need to take out the [] and spaces.

Anyway, my aim here is to write stuff that makes you think.
And to have you write back – and make me think. Fair deal?

Catch you on Twitter.

Photo by Jye Smith (thanks dude!).

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