I was recently asked to answer this question for Brazilian account planner and blogger, Carlos Vilela:
What’s your best advice for the next-generation of young and ambitious planners?
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Originally written for the Account Planning Group.
Ninety minutes ago, Jon Steel finished speaking at one of our Ideas Exchange events in Sydney. He’s a bit of a legend around these here planning parts – author of one of the most read books on planning (Truth, Lies and Advertising), former planning director (for a decade) of Goodby Silverstein, and lots more.
Here are some of his thoughts that I think are thoughts worth thinking about.
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McCann is one of the oldest and biggest advertising businesses in the world. In Sydney, we’ve been furtively re-shaping. We have a whole lot of work coming out in the second half of 2010 that people simply would not expect from us. We’re evolving our approach, processes and culture to create something very different and meaningful.
We’ve kept our heads down this year, focusing on action – not words. And off the back of this focus, we now need to find some likeminded vagabonds to help us on our new trajectory.
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My memory isn’t that accurate about a bunch of stuff that happened as I was growing up. I think my parents split up when I was 6-7. I’m not completely clear why – I think I’ve been told but I’m content letting sleeping dogs lie. I think I remember the day my dad left. I think I grabbed his leg and asked him why he was leaving. I think it all made sense at the time.
Then, in retrospect, I disappeared into a massive chasm that I only escaped 4 years ago (from this week actually) when my wife gave birth to our first-born. Nobody made me disappear. I did that. I’ve written a bit about those years in Why some men are so lost and Dealing with depression at Christmas.
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I was going through my website statistics today and saw that someone Google-ing ‘How to get a man to open up’ had landed on this site. They then spent 20 minutes trawling through the posts. Thing is, I’ve never explicitly written about the topic but thought it would be a challenging one to confront. So, here goes.
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